Certified NextGen AI Marketeer
Designed by top marketing gurus and Wiley to enable new age marketeers to assess and leverage the potential of AI, to enhance growth and ROI, and serve customers better
Introduction to AI & ML
How Marketers are using AI & ML
Implementation of AI and ML- the Process and challenges
Impact of AI on Sales Enablement and customer acquisition
Impact of AI on Customer Engagement
Introduction to NLP and its applications
Introduction to Deep Learning and its applications
The Marketing Tech Stack
The AI Tools Landscape and Vendor evaluation toolkit (questionnaire, checklist, guidelines)
Online+Classroom Session 7 (2 Hours)
Identifying the right Data for AI
Get the data ready for AI
Additional Video: Introduction to Tableau
Impact of AI on Customer Engagement
Identifying Customer personas
Customer Lifetime value using AI
Online Session 15 (3 Hours)
Understanding consumer buying pattern using Market basket analysis
Impact of AI on
Marketing ROI evaluation
Optimizing Market Mix Modelling - tool to be touched upon
Online Session 19 (3 Hours)
Attribution Modelling - tools to be touch upon
The AI marketing course is suitable for you if you work in areas where breadth & volume of data is high as well as impact of analytics led decision making is very high for e.g. Marketers in FMCG, ai in e-commerce, ai in retail, media, ai in banking, and ai in healthcare working in areas like ai in market research, ai in digital marketing, ai marketing operations, and media.
This program also adds tremendous value to:
You should have a basic knowledge of marketing and MS Excel. There is no prior technical/programming experience required for the program.
Pre Course
3-Month Program
Live Project
Developed by experts at Wiley and Clevered along with the Wiley Innovation Advisory Council (WIAC) members and leading industry experts in emerging technologies, the three-month intensive program provides:
Data is a boon to marketers, but they struggle to rationalize differing versions of data stored in multiple systems of insight and engagement, including CRM, AI in marketing automation platforms, AI campaign management platforms and account-based marketing solutions. Human beings are now the limiting factor in marketing. Existing marketing constructs centered on human cognition simply cannot cope with the volume, velocity, and complexity of modern customer engagement. The opportunity costs are growing daily as data sits idle and interactions remain generic.
In these challenging times, leveraging the power of Artificial Intelligence is what will provide marketers with a competitive edge.
AI marketing course is suitable for marketing professionals who aspire to use the breadth and volume of data to impact analytics led decision making. For example, marketers in FMCG, e-commerce, AI in retail, AI in media, AI in banking, and AI in healthcare working in areas like AI market research, AI in digital marketing, AI for marketing operations, and media.
This program also adds tremendous value to:
This is a customized program only for marketers which is a focused attempt to:
All the instructors at Clevered are industry practitioners with a minimum of 10-12 years of rich experience along with an extensive training experience across geographies.
You can call us at +91 8588863954 OR email us at info@clevered.com. We shall be glad to assist you.
09 Nov 2019
09 Nov 2019
09 Nov 2019
10 Nov 2019
14+ years of experience in building analytical solutions & digital strategy for large organizations. Rich experience in conducting analytics training for over 5000 hours in the last 3 years. Conducted classroom training and online training in India & abroad. Tie-ups with several organizations & institutions for analytics training. He has helped over 30 global organizations transform their business using customer, marketing, workforce & operational analytics across retail, banks, NGOs, DTH, Telecom & CPG. He has been instrumental in managing & growing multi-million dollars analytics projects in retail, HR, marketing & customer loyalty.
Expertise
Certification from Wiley & Clevered
You will receive the certification post successful completion of the program which includes:
Build the skills required for a business manager to leverage analytics
Build the skills required for a business manager to leverage analytics
Batch start dates
Build Data Science skills with a mix of in-person training and online training
Build Data Science skills with a mix of in-person training and online training
Batch start dates
Foundation program in Machine learning, Deep learning & Artificial Intelligence
Foundation program in Machine learning, Deep learning & Artificial Intelligence
Batch start dates
Foundation program in Machine learning, Deep learning & Artificial Intelligence