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Job Description

We are looking for a person with a passion for digital marketing & experience in using digital across industries. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. She needs to be business focused as our Digital investments are closely tied to our business. We are looking at a creative individual who is looking to use marketing to build a business.

The person would be responsible for:

• Digital & marketing initiatives that deliver specific Revenue numbers
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

He/She will be the livewire that drives our business. We are a digital business & the marketing role is central to our business. Growth hacking to find new ways to get a better bang for the buck is going to be very important for us. He should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. He will lead a team of 3 to 4 managers and vendors to launch campaigns on time and on budget. He should be able to work with a young team & motivate the team basis experience & knowledge.

What kind of person are we looking for?

We sense that the stage of our growth needs a very entrepreneurial mindset. Ability to handle pressure & create positive engagement with colleagues is going to be very important. At this stage of the company, rigid job descriptions & rigid reporting hierarchies would not work & so the person needs to be much more comfortable with a dynamic & fluid environment.

Requirements:

The applicant should have the following qualifications:

• MBA in Marketing preferred from a top or tier 1 institute.
• Proven working experience in digital marketing-3 to 6 years’ experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Location

Noida, India